Founding Growth Lead
Own how people find Ponder and start paying for it, while being obsessive about unit economics.
Hi, Timothy here, co-founder of Ponder. Ponder helps creators, filmmakers and marketers turn video ideas into finished videos as fast as possible. It's built for people who make videos for a living, and it works with all the major NLEs: Premiere, DaVinci, Final Cut and CapCut.
Anyone can download Ponder and start editing, and people who create for a living pay for it. My co-founder and I have run growth ourselves so far. We're hiring a person to own it.
The job
What matters most is people coming back to Ponder because they love it. Then we want to grow fast without losing money on each customer, so we can grow even faster. You'd decide where the money goes, run the tests yourself, and tell us what's working.
Revenue matters a lot to us, and so does building a brand & product people trust.
What you'll do
- Run the channels that already work and find the next one: creators and UGC, paid social and search, SEO and AI search, referrals, partnerships.
- Pick creators and campaigns by how well they'd tell Ponder's story.
- Turn our videos into signups. That includes our founding filmmaker's work and the founder videos Tim and I make.
- Find and fix what's broken at every stage of the funnel, from download to first edit to paid, with our engineers.
- Build things into Ponder that bring in new users on their own.
- Host IRL events too.
- Know what every paying customer costs, channel by channel, and cut whatever doesn't pay back.
- Automate what you can, AI agents included, so one person can do a team's work.
Who we're looking for
- You've grown a product from near zero, 0 to 1 and then 1 to 10.
- You've done growth at a seed or Series A startup, or on a consumer app.
- You're great at growth hacking the product itself.
- You're really good at getting CAC down, and you've got the taste to do it without cheapening the brand.
- You've run paid and creator campaigns yourself, in the ad accounts.
- You pull your own numbers, and you can tell a channel that grows the business from one that only takes credit for it.
- You write well: hooks, landing pages, emails.
- You'd rather do the work than manage someone doing it, at least for now.
Nice to have
- You've done growth at a creative or prosumer tool.
- You've automated parts of your own job with AI.
- You know the world of creators, filmmakers and marketers.
Details
- Full time, in person at our office in Flatiron, Manhattan.
- $125K–$175K base depending on experience, plus founding-team equity.
- Medical, dental and vision, plus lunch.
About Ponder
Ponder is your assistant video editor.
There are a lot of AI video tools now, and most of what comes out of them is slop. We want Ponder to be the one people with taste use.
Who we are
Tim Tan and I were filmmakers and creators before we became founders. I went to NYU film school and started a production company at 19. By 22 I'd built and sold a virtual production studio, then went to NYU ITP to work on AI for creative tools. Tim studied computer science at Georgia Tech and was the most popular college vlogger on YouTube while he was there. He turned down Amazon to work at YC startups.
The rest of the team is engineers from Vercel, Amazon and YC startups, an exited founder, a designer and a filmmaker, all in one office in Flatiron. Everyone here makes cool things.
How to apply
Just fill out the short form. It asks for a number you moved, the channels you've run yourself, and what you'd test first at Ponder. No cover letter.